Our Challenge

Ginger Games was facing difficulties in gaining visibility in a competitive board game market. Their existing website was outdated and lacked e-commerce functionality, making it challenging for customers to purchase games directly online. Additionally, they needed a more effective way to showcase their games and engage with their community of board game enthusiasts.

Our Goals

• Redesign the website to create a modern, engaging online presence that reflects the fun and creativity of their games.
• Implement a user-friendly e-commerce system for direct sales.
• Increase brand awareness through targeted social media marketing and community engagement.
• Optimize the website for search engines to attract more organic traffic.

Our Solution

DblClix worked closely with Ginger Games to develop a vibrant and user-friendly website that highlighted their unique board games. Key features included:

• Creative Website Design: The new website featured bold colors and playful graphics that captured the essence of Ginger Games. Product pages were designed to be visually appealing, providing clear images, descriptions, and gameplay information.
• E-Commerce Integration: A secure e-commerce platform was implemented, allowing customers to easily browse, select, and purchase games directly from the website. This included options for shipping and local pickup.
• Social Media Marketing: We developed a comprehensive social media strategy that included regular posts, promotions, and engagement with the board game community. This helped to build a loyal following and promote new game launches.
• SEO Optimization: The website was optimized for relevant search terms, such as “unique board games” and “family-friendly games,” increasing its visibility in search engine results and driving organic traffic.

Our Results

• 70% Increase in Online Sales: Following the launch of the new website, Ginger Games saw a 70% increase in online sales within the first quarter, driven by the improved e-commerce functionality.
• Growing Online Community: Social media engagement grew by 150%, with more followers participating in discussions, sharing their experiences, and promoting the brand.
• Increased Website Traffic: Overall website traffic increased by 80%, thanks to enhanced SEO strategies and social media promotions that attracted new visitors.
• Positive Customer Feedback: Customers praised the new website for its ease of use and attractive design, leading to a surge in positive reviews and repeat business.